Does Caring make a difference?

In a discussion with my good friend Goodnews Cadogan we “discover” that we share a fear… A sense of foreboding…

(We were discussing an upcoming event Owning & Transcending FEAR in Execution of Our Leadership and Professional Mandate – which he is helping to promote)

The basis of all this fear and foreboding lives in a singular question…

What are leaders doing today?

It is fascinating to see how we are transfixed by exemplary leaders like Steve Jobs, David Packard, Richard Branson, and Nelson Mandela.

They are allowed to be human, have awkward personality traits, make mistakes and just be human.

So what makes them so different? What do they have? What is the magic?


Steve Jobs “The only way to do great work is to love what you do… Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle.”

1949 – David Packard “A company has a greater responsibility than making money for its stockholders. We have a responsibility to our employees to recognize their dignity as human beings.”

Richard Branson “The balloons only have one life and the only way of finding out whether they work is to attempt to fly around the world.”

Nelson Mandela “I learned that courage was not the absence of fear, but the triumph over it. The brave man is not he who does not feel afraid, but he who conquers that fear.”

Ok so this is four really carefully selected quotes; it does not mean a thing…

Scared? Why not?

Scared? Why not?

If we look, we will find that they all shared a few things:

  • They took the longer view
  • Believed in a better tomorrow
  • They planted things that they will not see bear fruit
  • Acted on principle
  • The saw themselves as valuable
  • They saw value in other people
  • Believed in other people’s ability to be good
  • They were patient

If this is all true, then we should all be able to simply step up and deliver…



If we can only imagine everybody we encounter has such a sign around their neck; how would that change our behaviour?

So I would like to conclude with….

Don’t go for the:

  • Quick wins…
  • Low hanging fruit…
  • Quarterly profit…
  • Spectacular turnaround…
  • Short term save…

Treat your life, your business, country, family and anything / anybody else with the respect they or it deserve.




2 thoughts on “Does Caring make a difference?

  1. Caring does make a difference, not only in our business world, but in our personal lives as well! John Maxwell shared: “People don’t care how much you know until they know how much you care.” I work at living this valuable principal in my life, and encourage others to do the same.
    I have overcome the fear of leadership; to know that people and relationships are the most important priority we can ever have! At the end of our lives, it won’t be our things, money, or accomplishments that will matter! It will be about our relationship with God, and those we have known, helped, and encouraged along the way.
    Thanks for sharing and caring Anton, and helping us remember to do the same!

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