Social Media – Why?

We all have some footing within social media.

Social Media Map

Social Media Map

Interactive map available at Overdrive Interactive.

I asked myself the simple question – Why do we do it?

Why do we expend high levels of energy and devout vast quantities of time to this endeavour?

I mean, just like mobile phones, the world turned just fine without it?

The more I thought about this the more a pattern started to emerge.

Humans are social animals… The advent of computing and mobile devices has to some degree isolated us from each other. We still need the interaction, and social media provides us with the “vehicle” to build and maintain contact in a “safe” way. (For more on social psychology)


The net is filled with all kinds of “interesting people” that have no scruples, morals or even good judgement.

So I don’t want to get all serious and academic here but this is a simple concept to grasp and apply in your online endeavours.

Maslow’s hierarchy of needs

Maslow’s hierarchy of needs

When you interact with anybody, you can determine just where they are within Maslow’s hierarchy of needs.

Your comments and other interactions can be “shaped” to address your target audience without too much effort.

Once you are aware of this, you will almost sub-consciously use suitable vocabulary, images and content.


There is one other way to ward off the “unwanted”

Change your avatar to:

Hotty Too Much

Hotty Too Much

Just saying…

Have a fantastic day…


2 thoughts on “Social Media – Why?

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